AdPilot – Paid Search & Paid Social News & Expert Insights
Your go-to source for expert insights, up-to-date news, and essential resources on Google and Microsoft paid search, and social media paid advertising—covering Snapchat, Instagram, Twitter, and more.
Latest paid media news
Paid Search & Paid Social News
Google makes incrementality testing easier, cheaper, and faster
In order to measure and prove the impact of ads, Google is lowering the cost of incrementality testing helping ads...
Microsoft makes Clarity mandatory for publishers
From November 2025, Microsoft now requires third-party publishers to use Clarity, ensuring transparent, brand-safe ad placements and filtering noncompliant traffic....
Google Performance Max Adds Waze Ads And Channel Reporting
Google is adding Waze ads to Performance Max campaigns for store goals in the United States and expanding channel performance...
TikTok Updates Smart Plus Ads With More Control and Better Tracking
TikTok has rolled out significant updates to its AI-powered Smart+ advertising suite, giving brands more control over automation, creative assets,...
The best paid media events and resources
In addition to the news, AdPilot also brings you the latest and best paid media events on the market through our event directory. You will also find great resources and best practice guides covering all aspects of paid media, whether you are a Google Ads specialist looking to grow their knowledge of paid search or a Facebook fanatic looking to expand their skillset with social media advertising resources.
